MOTOVAN ANNOUNCES BLACK RIDER PROGRAM

BOUCHERVILLE, QC MARCH 27^th 2016 – It is with great enthusiasm and excitement that Motovan announces the rumored program that has everyone talking for quite a while now THE BLACK RIDER.

The sponsorship program is a never seen before initiative by a distributor and will give the chance of a lifetime to young amateur riders and upcoming pros to have the chance to live the “factory rider lifestyle” and this from an early age.  ‘’We were looking at a new way to showcase the multiple great brands we carry at MOTOVAN and at the same time to increase our support to the athletes in a way that is unique – comments David Bond MOTOVAN’s Marketing Project Leader.

This program will give a fair chance to all to live the ‘’dream’’ and have a shot at a season where they have to concentrate only on  their performances on track and being a brand ambassador off track and embrace the products they represent.

The BLACK RIDERS (a.k.a BLK RDR) will have their own custom made gear in all disciplines (MX, FLAT TRACK, CSBK, UTV, DRAG HARLEY SERIES) to reflect the new logo of the team and the partners, who support with MOTOVAN this unique initiative.

The task of the MX gear has been trusted with a partnership with California based Canvas MX who was just perfect for the needs of this program and their quality custom gear business.  “All of us here at Canvas MX are very excited about the coming projects with Motovan. Our goal with Canvas MX is to give companies an alternative route to optimize their branding and marketing by giving people the option to create their own gear and “brand themselves.” We are very thankful that Motovan has recognized the push we are trying to make in the industry and we can’t wait for others to also see the value in self branding gear“ – Michael Leib & Chuck Carothers

The graphics kits will be designed and produced for all BLACK RIDERS by montreal based KUTVEK.  Marc-Antoine Généreux – “ It is a natural association with MOTOVAN as over the years both companies have been supporting the pro and amateur athletes often together.  Also we at Kutvek have similar values of design and great efficiency and it was a great project to support.“

This program does not only address top level performers but rewards also positive attitude off and on the track with BLACK RIDERS who are positive influencers in their communities and that bring a lot to the racing industry or their communities.  “It goes without saying many have these qualities but we had to make a hard choice in the roster of athletes MOTOVAN had already and the ones that applied to the program.  This being said it doesn’t mean that if someone wasn’t chosen to be a BLACK RIDER this year that he or she will not be in the future years to come- explains David Bond.

The first edition of BLK RDR’s will be issued contracts of 2 years in order to launch to program and it is our intention to grow this program. The list of the first edition of BLK RDR is as follows: